Process · ReedyFlex Studio

A simple three-step process.

From first email to final files in roughly two weeks. Every step, timeline, and deliverable is confirmed in writing before any design work begins — no guesswork, no surprise invoices.

Typical identity project timeline

Total: 10 – 14 days

Day 1

Reach out

1 – 2 hours

Day 2 – 7

Discovery & design

5 – 6 days

Day 8 – 14

Refine & deliver

6 – 7 days

01Step one

Reach out.

The first conversation is short. You share a few lines about your business and what you need. We reply within one business day with next steps.

Duration

1 – 2 hours

Your effort

15 minutes

01 · Send the enquiry

Fill out the contact form, email, or send a WhatsApp message. Share your business name, what you do, and which package interests you. Two paragraphs is enough.

02 · We reply in a day

Within one business day, we acknowledge your enquiry, ask any clarifying questions, and propose times for a short discovery call (video or phone).

03 · Discovery call scheduled

We agree on a 30-minute slot usually within 2 – 3 days of the enquiry. No decisions needed yet — just a first conversation.

02Step two

Discovery & design.

After the discovery call, we confirm the scope, fee, and timeline in writing. Once the deposit is received, design begins. You'll see first concepts within five to six working days.

Duration

5 – 6 days

Your effort

1 – 2 hours

Concept sketching and identity exploration on the desk

Day 1 – 2

Discovery call + written brief confirmation. Scope, fee, timeline locked in.

Day 2

Deposit invoice sent. Kickoff begins the day it's paid.

Day 3 – 5

Concept exploration. Research, sketching, type trials, directions developed privately.

Day 6 – 7

First review. You receive a PDF with 2 – 4 concept directions, each presented in context.

03Step three

Refine & deliver.

You pick a direction. We refine it over the included rounds, develop all the supporting pieces in the package, and deliver a final file set with a written usage note.

Duration

6 – 7 days

Your effort

1 – 3 hours

Day 8 – 10

Refinement round 1. Chosen direction refined based on your written feedback.

Day 10 – 12

Refinement round 2 (if applicable) + surrounding system developed.

Day 12 – 13

Final invoice. Balance 50% payable before files release.

Day 13 – 14

File handover via cloud folder. Usage PDF included. Support begins.

04 — What you prepare

Before we begin.

You'll complete a short questionnaire after the discovery call. It takes about 15 minutes and helps us start work with context, not guesswork.

Your confirmed business or brand name
A one-line description of what you do
2 – 3 adjectives describing the feel you want
3 – 5 brands you admire (and why)
3 – 5 brands you want to avoid feeling like
Primary audience — a few sentences is enough
Any existing visual assets, however rough
A realistic first-year launch context

05 — What you receive

At the end.

A structured delivery folder with everything organised, labelled, and ready for your team or your printers.

Final logo in vector (SVG, AI, EPS, PDF)
Raster exports in multiple sizes (PNG, JPG)
All lockup variations, light & dark
Colour palette with hex, RGB, CMYK, Pantone
Typography pairings with links to sources
Brand guidelines PDF (tier-dependent)
Social profile assets sized per platform
Stationery print-ready files (when included)
Written usage note (what to do / what to avoid)

06 — Tools & handover

How we stay in touch.

Communication

Email & WhatsApp

Async by default. We use WhatsApp for quick questions and email for anything that needs a paper trail.

Reviews

Figma & PDF

Concept reviews are shared as annotated PDFs and live Figma links for your team to comment on.

File handover

Google Drive

Organised folders with read access for your whole team. We archive a copy for 12 months.

Calls

Google Meet

30-minute video calls at agreed points. We send notes and action items within the day.

Note: design is collaborative work. Outcomes depend on the brief, feedback, and decisions made together along the way. We do our honest best on every project but cannot promise specific business results from identity work alone.

Ready to begin?

Let's start at step one.

Send an enquiry. We'll reply by end of the next business day with a proposed discovery call time.

Open the contact form Message on WhatsApp

Phone & WhatsApp

+91 87679 24738

hello@reedyflex.site