Services / Brand System

03

Service 03 · Brand System

A complete
identity programme.

For brands that have outgrown starter kits. A full visual system — logo, colour, typography, packaging, motion, and detailed guidelines other designers can work from.

Enquire about SystemSee pricing

Package summary

Starting fee

₹38,500

Timeline

3 – 5 weeks

Concepts

4

Refinement rounds

3

All fees exclusive of 18% GST · International invoiced in USD

Brand system guidelines with packaging and collateral

02 — Deliverables

What's included.

Everything in Visual Identity, plus the pieces needed to run a brand across touchpoints, print runs, and growing teams — and to hand the system off to other designers when the time comes.

Deliverable 01

Full identity set

Everything in the Visual Identity package, refined over three rounds.

Deliverable 02

Secondary logo marks

Monogram, symbol, or sub-brand variants as the brand family needs.

Deliverable 03

Extended colour system

Primary, secondary, accent, and functional colour roles with accessibility notes.

Deliverable 04

Packaging direction

Design for 1 – 3 SKUs as a direction, mocked up and print-ready.

Deliverable 05

Extended collateral

Folder, invoice, envelope, pitch deck template, social asset library.

Deliverable 06

Motion logo

3 – 5 second animated logo for video intros and app splash screens (Lottie + MP4).

Deliverable 07

Full guidelines PDF

20+ page document: logo, colour, type, tone, imagery, do/don't rules.

Deliverable 08

30-day support

Post-launch Q&A, format tweaks, and help briefing downstream designers.

03 — Fit

Who it's for.

Brand System is for teams, not just founders. When your identity needs to scale past a single person's taste — and travel cleanly across products, print runs, and external collaborators — this is the tier.

A

D2C brands scaling up

You're 2 – 10 SKUs deep, opening new channels, and the patchwork from your launch year is starting to show. You need one cohesive system everyone can reference.

B

Hospitality & retail

Cafés, restaurants, stores, studios — places where the brand lives across menus, signage, uniforms, and printed material daily.

C

Growing service firms

10+ person consultancies, agencies, and professional practices where a credible, grown-up system matters for pitch work and client delivery.

D

Cultural & editorial projects

Publishers, festivals, museums, creative studios. Places where brand identity is itself part of the creative output.

04 — How it runs

Across 3 – 5 weeks.

1

Week 1

Discovery & research

Kickoff, stakeholder interviews, competitive audit, written brief.

2

Week 2

Concept exploration

4 directions developed, each shown in context. First review mid-week.

3

Week 3

System build

Chosen direction expands into full system: colour, type, collateral.

4

Week 4

Application & motion

Packaging, motion logo, extended collateral. Second review.

5

Week 5

Guidelines & handover

Full guidelines book compiled. Final files delivered. Support begins.

05 — Related work

Recent systems.

Field and Form brand system typography specimen

Field & Form

Brand System · 2024
Little Indus brand system collateral

Little Indus

Brand System · 2024
Note Apothecary packaging within a wider brand system

Note Apothecary

Identity + Packaging · 2024

06 — Service FAQ

Common questions.

We design 1 – 3 primary SKUs as the direction — the formula for how packaging should look across the product line. Your printer or structural designer uses this to finalise production artwork. If you have 10 + SKUs, we'll quote the additional ones as an add-on.
There's no hard minimum, but it's best suited to 3+ person teams or businesses with active operational complexity (physical retail, multiple products, external collaborators). Solo founders usually find Identity to be sufficient until they scale.
No — we don't design or build websites. What we do include is a detailed art-direction document for your web team: grid, typography, button styles, and imagery guidance. We'll also do a free review of the first dev pass.
For 30 days after final handover: file format tweaks (additional sizes, new file types), Q&A with your team or incoming designers, briefing your web developer, and minor touch-ups. Does not cover new creative work — that's billed separately.
Yes. Guidelines are delivered as an interactive PDF (for team use) and a print-ready booklet file. Printing the booklet is on you — we can recommend a printer in Bengaluru if useful.
Yes. Brand System projects are typically structured as 3 instalments (40% / 30% / 30%) tied to kickoff, mid-point approval, and delivery. Helps cash flow and keeps decisions clean.

07 — Scope honesty

What's not included.

  • Brand naming or verbal strategy (we work with what you have)
  • Website design & development
  • Custom illustration system (quoted separately)
  • Photography — art direction only, no shoot production
  • Packaging beyond 3 SKUs as direction
  • Environmental / wayfinding signage
  • Launch marketing or campaign creative
  • Ongoing retainer beyond the 30-day support window

For additional scope, see custom quotes.

For growing teams

Time to make
it properly.

Send an enquiry mentioning "System". Most System engagements begin with a longer discovery call — an hour rather than thirty minutes.

Open the contact formWhatsApp us

Phone & WhatsApp

+91 87679 24738

Email

hello@reedyflex.site