Service 02 · Visual Identity

A starter identity
for day one.

Everything a new brand needs to launch coherently: logo, colour, typography, stationery, social profiles, and a short guidelines document. The most-chosen package at ReedyFlex — and for good reason.

Enquire about Identity See pricing

Package summary

Starting fee

₹18,500

Timeline

10 – 14 days

Concepts

Refinement rounds

All fees are exclusive of 18% GST (Indian clients)

02 — Deliverables

What's included.

Everything from Logo Design, plus the surrounding system pieces that make a brand feel consistent across the touchpoints you'll use in the first six months.

Deliverable 01

Full logo set

Primary mark, lockups, light/dark variants, and favicon set in all file formats.

Deliverable 02

Colour palette

4 – 6 brand colours with hex, RGB, CMYK, and nearest Pantone values.

Deliverable 03

Typography system

Primary and secondary typefaces with weight pairings and usage rules.

Deliverable 04

Business card

Print-ready file with bleed, sized for standard Indian and international specs.

Deliverable 05

Letterhead

A4 letterhead template in editable Word / Google Docs formats.

Deliverable 06

Email signature

HTML signature that works across Gmail, Outlook, and Apple Mail.

Deliverable 07

Social profile templates

Avatars, covers, and one post template for 3 platforms (Instagram, LinkedIn, X).

Deliverable 08

Mini guidelines PDF

6 – 8 page document covering logo use, colour, type, and voice fundamentals.

03 — Fit

Who it's for.

Identity is the right choice when you're launching something and need every touchpoint — digital, printed, handed over — to feel like it belongs to the same brand.

New product or D2C launches

Your product is 30 – 60 days from market. You need labels, social, packaging direction, and a website handoff — all feeling like one thing.

Service businesses opening doors

Cafés, studios, consultancies, clinics — anywhere clients will see your brand across business cards, invoices, signage, and social.

Funded early-stage startups

You've raised a seed round, you have 3 – 5 people, and you need something credible in place before the first external hire or investor update.

Rebranded from DIY

You launched with a Canva logo and placeholder colours a year ago. Now it's time to replace everything with a system built to last.

04 — How it runs

Week by week.

Day 1 – 2

Discovery

Kickoff call, questionnaire, scope letter, and deposit. Moodboard shared within 48 hours.

Day 3 – 7

Design week 1

Three logo concepts developed in parallel, each with colour and type direction. First review on day 7.

Day 8 – 11

Design week 2

Chosen direction refined. Surrounding system built: colour extended, type pairings, stationery, social.

Day 12 – 14

Guidelines & handover

Mini guidelines PDF compiled. Balance invoice + file handover via organised Drive folder.

05 — Related work

Recent identities.

Marigold Coffee

Identity · Packaging · 2025

Hejira Travel

Identity · Guidelines · 2025

Saltwick Pictures

Identity · Titles · 2023

06 — Service FAQ

Common questions.

No. We pair typography for you based on the brand direction and feedback. Where licensing is needed (for example, premium foundry typefaces), we include cost estimates so you can purchase licenses yourself.

Identity covers packaging direction — how colour, type, and logo work together on a label. Actual packaging design (production-ready files for 3+ SKUs) is part of Brand System, or quoted as a custom add-on.

Yes. All deliverables are organised for dev handover — SVGs, font pairings with Google Fonts alternatives where possible, colour tokens with hex values. We're happy to join a short handover call at no extra charge.

Three. Each is developed enough to show colour, type direction, and a few applications — not just a logo in isolation. You pick one, and the full system builds from there.

Yes. The package includes 3 platforms. Each additional platform is ₹1,500 (avatar + cover + one post template). Add at kickoff or mid-project via a change order.

The mini guidelines (6 – 8 pg) cover essentials. A full 20+ page document is part of Brand System. If you need full guidelines only, we can add them for ₹7,500.

07 — Scope honesty

What's not included.

Production-ready packaging for 3+ SKUs
Full brand guidelines (20+ pages) — only mini version
Motion / animated logo version
Website design or build
Environmental / signage application design
Photography direction beyond a written reference
Illustration system or custom icons
Post-launch support beyond 14 days

For these, see Brand System or request a custom quote.

A starter identityfor day one.